Saturday, December 28, 2019

Epicyon - Facts and Figures

Name: Epicyon (Greek for more than a dog); pronounced EPP-ih-SIGH-on Habitat: Plains of North America Historical Epoch: Middle-Late Miocene (15-5 million years ago) Size and Weight: About five feet long and 200-300 pounds Diet: Meat Distinguishing Characteristics: Large size; quadrupedal posture; big-cat-like head About Epicyon Possibly the largest prehistoric dog that ever lived, Epicyon was a true canid, belonging to the same general family as wolves, hyenas and modern dogs—and was thus a different beast altogether from the non-canid creodont mammals (typified by the giant Sarkastodon) that ruled the North American plains for millions of years before the Miocene epoch. The largest species of Epicyon weighed in the neighborhood of 200 to 300 pounds—as much as, or more than, a full-grown human--and it possessed unusually powerful jaws and teeth, which made its head look more like that of a big cat than a dog or wolf. However, paleontologists dont know much about Epicyons feeding habits:  this megafauna mammal  may have hunted alone or in packs, and it may even have subsisted exclusively on already-dead carcasses, like  a modern hyena. Epicyon is known by three species, all of which were discovered in western North America in the course of the 19th and 20th centuries. The lightest variant, Epicyon saevus, was named by the famous American paleontologist Joseph Leidy, and for a time was classified as a species of Aelurodon; adults only weighed about 100 pounds fully grown. E. haydeni was also named by Leidy, and has been synonymized not only with Aelurodon, but with the even more obscure Osteoborus and Tephrocyon as well; this was the largest Epicyon species, weighing more than 300 pounds. The most recent addition to the Epicyon family, E. aelurodontoides, was discovered in Kansas in 1999; you can tell by its species name that it was also close kin to Aelurodon!

Friday, December 20, 2019

Eco Shack Marketing Case Study Example

Essays on Eco Shack Marketing Case Study The paper "Eco Shack Marketing" is a perfect example of a case study on marketing. The demand for environmentally friendly products and services has driven the producers to develop products, which fulfill the requirements of consumers. Different products ranging from beauty to airline products and services have been developed with the aim of sustaining the environment. The aim of this report is to analyze Eco Shack, which is an organization that specializes in the development of a portable house and are built with environmental sustainability consciousness. The report analyses the segmentation basis applicable to both products: Urban Eco Shack and Standard Eco Shack. In addition, the report analyses the positioning and branding applicable to the product.Segmentation Basis – Urban Eco ShackMarket segmentation is the strategy that is utilized in dividing a larger market into smaller and different homogeneous groups of customers. This is because a single market consists of buyers who vary from other customers in different ways (Franzen and Moriarty, 2008). Variation among these customers depends on various factors that might include resources, wants, locations, buying attitude and buying practices (Kumar, 2007). The aim of segmentation is to target larger heterogeneous markets and divide into smaller segments that an organization can maximize to ensure efficiency and effectiveness are achieved with services and products that are applicable to the unique needs for that segment (Dibb and Simkin, 2013). Therefore, market segmentation is important for these companies that service a larger market. Some factors to be considered while selecting market segments include accessibility, measurability, durability, unique needs, and substantiality. However, the most important component that marketers utilize and base their segmentation requirements are geographical variables, psychographic variables, demographic variables, and behavioral variables. Eco-Shack business al so understands this requirement and therefore it has to utilize segmentation into accessing the appropriate market segment.Demographic segmentation utilizes various demographic factors such as social class, gender, income and age in segmenting the customers. The demographic variables bring into consideration factors such as usage rate, wants and consumer and obtaining such information is important in formulating and implementing a market strategy. Urban Eco Shack products would be positioned based on this framework since the disposal incomes and other factors play an important role in acquiring housing (Franzen and Moriarty, 2008). The utilization of demographic segmentation is the major tool utilized by numerous organizations across the world since organizations can categorize consumers’ needs on the basis of demographic factors such as income. This is because the variables are an issue to obtain and utilize if compared to other segmentation variables (Kumar, 2007).

Thursday, December 12, 2019

Consequentialism free essay sample

The consequential approach to distributive Justice Consequentiality states that an action may only be right if its consequences have good results or are better than that of a different action which includes not doing anything. Therefore one can conclude that consequentiality is that the validation of actions is to be found in consequences. The consequential approach has both positive and negative sides to it. Some of the arguments for consequentiality are: * Many may see actions as being a temporary thing that is soon forgotten or has separated for all time, therefore one may reason that in the long-term Just the results remain, hence, the main aspect that mainly matters with regards to an action is its results. In this case consequentiality seems so be grasped but consequentiality states that actions are important because they are amongst their own consequences, and that in the long-term, results do not remain and are not certain. In the case of Julius Male, he profited unfairly and inappropriately from the manipulation of profitable public works contracts, he did not think about the long-term results therefore the results or consequences were uncertain and this exulted in his detractors not trusting him. If Julius Male had taken a consequential approach he would have considered the end results or consequences that could have happened therefore enabling him to make better decisions. * Morality is another argument for consequentiality. Being moral involves doing your greatest to do what is right as well as being concerned about people both equally and without bias as you can I. E. Benefiting people as much as you can. In the case of Shawn Insane, she made illegal decisions for her own gain. She was given tenders worth REAR million with regards to the citys contentious legislation which remits it to avoid the normal tender processes which may have been the reason as to why she was able to give a cash transfer of RE. 63 million so that she could get back some of her confiscated vehicles. She was also caught for overstating invoices in order to decrease her tax bill and for giving in incorrect documents so that she could get Construction Industry Development Board grading that were used to get tenders of REAR million. She was also caught for influencing a state witness to interfere with evidence against her. She made all these decisions based on what she can get out of it and not about others that may be affected. She was being immoral in the sense that she did not care about Benefiting other people Just herself. If she made decisions as a consequential, she would have made good decisions which would have kept her away from being convicted. * Another argument for consequentiality is reasons for action which states that whatever one does is done in order to receive some positive result that is the main reason that he/she performs that particular action. The results may not always be positive but the overall positive result is what is important and Justifiable, I. E. One should do whatever does the most positive overall. Some arguments against consequentiality are: * Distributive Justice: Direct consequentiality would appear to support several distributions of goods, in spite of unfairness, as long as it is equivalent to the ideal result in relation to the overall good. Consequentialness might assert that such an unequal distribution is very doubtful when maximizing the good. They assert that one would get decreased returns in relation to happiness or fulfillment from goods (CB. Smart); and this would require that the highest overall happiness or fulfillment would be accomplished by equal distribution. * Instinctively unjust or awful acts: Consequentiality can ethically assist someone to, for example kill a person, or torment a person, if that best helps minimization. Some consequentialness assert that if the mediator does not have the ethical meaner to do the ethically necessary but awful act, then this, although it is sternly an ethical shortcoming, would nevertheless be good long-term even by consequential lights. They say this on the basis that such squeamishness (Smart) raise the long-term probabilities that the mediator will cease from undertaking awful acts on times when it is conflicting to consequential morality. Impartiality the meaningful life: Consequentiality appears to allow no reserved place for actions not subsiding under the duty to maximize, where one is ethically allowed to follow those assignments that one recognizes, and which make ones life particularly ones own. This acute viewpoint may aim to a disadvantaged idea of the subject or agent on consequentialness part: not as much as a being (a person with their own tasks, worries, relationships etc. ), but more as an input-output network for the overall good. * Personal Rights: Consequentiality might involve people meddling too much into other peoples business. For example, we could possibly do the best overall by stopping people from blowing their time and energy on useless or dangerous things by force. It is imperative that people are welcome to make choices for themselves, even unfortunate decisions, because that is the only way that people improve their power of character and because continuous testing is the only way civilization can acquire the knowledge about the numerous opportunities of life. Therefore consequentiality would appear to ask us to support laws that protect personal freedom against a lot of meddling by our neighbors or our government.

Wednesday, December 4, 2019

How African American Slaves Sought Control Over Their Lives free essay sample

How African American slaves sought control over their lives People of the African continent were transported to the New World with a sole purpose: enslavement. Between 1501 and 1866 over 12. 5 million Africans were taken from their homeland to be enslaved across the Atlantic. 1 The Middle Passage, as the journey is often called, brutally took many lives before ships arrived at their destination, killing approximately 1. 8 million slaves-to-be. Of the 10. 7 million Africans who survived the dreadful journey, only about 400. 000 were taken directly to North America.There awaited them life of poverty, coercion and hard labor. Enslavement prevented the African Americans from living the life of their choosing: slaves were physically abused and women often sexually harassed; they lived in poverty and were scarcely clothed and fed; families were ripped apart when children were sold to different slave owners; hard labor from sunrise to sunset dominated their daily lives. However, to say that they had absolutely no control over their lives would be an insult not only to their memory, but also to the strength, endurance and spirit of the African American people. We will write a custom essay sample on How African American Slaves Sought Control Over Their Lives or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Resistance took shape, amongst others, in the forms of running away, religion and rebellion. To use the words of Philip Morgan In work and in play, in public and in private, violently and quietly, slaves struggled against masters . 2 A very common form of resistance was running away and happened in all slave societies. Most of the slaves were not so much running away from something as running towards someone, often to a lover or a lost family member. 3 From this perspective, even motherhood can be seen as a form of resistance. Enslaved women could be separated from their children at any mime, even if they belonged to the same slave owner. In Incidents in the Life of a Slave Girl Harriet Jacobs writes how she escaped her masters sexual harassments by running away. In the hope that her master would sell her children to their biological white father she hid herself in a tiny attic crawlspace at her grandmothers for seven years. This way she protected her children from becoming plantation slaves en protected herself from sexual harassment. Another form of resistance was Christianity, which many slaves adopted as their religion, being an instrument of support to them. Devout slaves worshiped every day and some held secret meetings which lasted into the night.Slaves adapted Christianity to African practices, believing that, when possessed, the gods personality takes over the human personality, which was expressed by a combination of shouting, singing and dancing, forming the heart of their religious faith. Crucial to their religious experience were rhythm and physical movement. Spirituals were an attempt to impose order on the chaos of their lives. They sought an alternative world -? a home other than the one fate had given them on earth. 4 A more violent form of taking control was rebellion.Slave owners, especially in the south, feared resistance and rebellion, as in some states the number of slaves accounted for more than fifty percent of the population. In Southampton County, Virginia, Nathaniel Turner led the bloodiest slave rebellion in U. S. History, killing nearly seventy whites during two consecutive nights of severing limbs, crushing skulls and shooting victims. After his furious attempt to gain control over his own life, Nat Turner was captured and hanged, ultimately failing in his rebellion. However, it forever affected slavery ND race relations throughout the country. Even though many aspects of their lives were controlled by the institution of slavery, many African Americans sought ways to gain control over their lives. Whether by running away, through the practice of religion, or by bloody rebellion, African Americans resisted slavery and oppression, demonstrating the courage and strength of a people who lived in a land they could not yet call home.